Press Release

Press releases are an effective and relatively inexpensive way to get your company’s news out. Among other things, they increase your online visibility , build your mini-net, and potentially attract exclusive attention from the media.

This training module teaches you the basics of writing, distributing and promoting press releases, both for SEO benefits and the potential for editorial coverage.

Your employee will learn how to:

  1. Use Press Releases for Internet Marketing
  2. Write Press Releases (With a clearly outlined structure to follow, details of what should be included in each section of the press release, and effective writing tips.)
  3. Distribute press releases
  4. Promote press releases

This module also teaches you and your employee about press kits including information on what they are used for, what to include in a press kit, how to create/build a press kit, and examples of press kits.

Resources you will find in the training include:

  • A PR Web Guide to Writing Online Releases
  • A list of and Don’ts of Press Releases
  • A list of Important Elements to Remember
  • Documents, Resources & Files (Press Release Submission List)
  • Press Release Info Instructions- used to provide guidelines for creating the press releases and submission accounts
  • Press Release Submission Tracking- used to track submissions of the press release to various websites

Get the tools your “guys” need to Increase your visibility, attract attention, grow your business and improve your search engine rankings.

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